Advertising assessment learner response

 1) Type up your feedback in full.

A.

WWW - Q1 + Q2 a joy to read.

EBI - Timing? Q3 is weaker

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Q1. Stereotypical ideals of beauty – slim, twenty-something, white.

Q2. The representation of the male as hunter in a foreign jungle setting suggests a reference to

the British Empire and the colonial dominance of the 19th century.

Q3. Racial essentialism – it is demonstrating the wide and varied versions of Black beauty across different places, genders and identities.

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 

a. Phallic object.

b. Typography.

c. Costume.

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

Flesh out some of my points more, because I seem to have sort of skimmed through one.

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.  

a. Double consciousness.

b. Essentialism.