Rukiya Media Exam Blog 1

  Task 1: Genre factsheets 03. 1) What example is provided of why visual iconographies are so important? These iconographies usually indicate the genre of the film. For example the mise en scene of space indicates sci-fi. All these images are usually associated with something helping the audience understand the genre.  2) What examples are provided of the importance of narrative in identifying genre? By looking into detail in the story line used it can help the audience recognise the genre because they are usually shared by other media texts in this genre.  3) What are the different ways films can be categorised according to Bordwell?  • Period or Country, e.g. US films of the 1930's • Director / Star, e.g. Ben Stiller Films • Technical Process, e.g. Animation • Style, e.g. German Expressionism; • Series, e.g. Bond; • Audience, e.g. Family Films 4) List three ways genre is used by audiences. a) They use their prior knowledge of the genre to anticipate  whether or not they are likel

WWW: You’ve made a very good start to Media and reading your blog is a pleasure. I like your answers to the first 10 questions – you really engage with the questions and your point about the challenge of picking A Levels is excellent. I like your rationale! The challenge now is adding the depth and detail to blog answers that is required at A Level – particularly if you want to aim for that A/A* grade. We’ll also develop your academic skills over the next two years in order to prepare you for university – it’s good to know that’s your aim from the beginning and an A grade in Media will certainly help you get a place at a very good university next year. Keep up the good work!   EBI: A couple of things to consider going forward. The first point is what I mention above – adding depth and detail to your blog answers and writing extended paragraphs where appropriate. Often a bullet point or one-sentence answer will be appropriate but where possible go the extra mile and discuss a range of p

  Part 1) Applying Reception theory to adverts 1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred: That one should and can turn their life around for the better, no matter their situation. Negotiated: Perhaps, they are trying to say everyone can buy their products, even criminals, your background does not matter.  Opposition: That one cannot change from their past, and they have no chances to turn their life around. 2)  What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? Preferred: That the drink will make you happy and give you energy to dance and have fun.  Negotiated: - Opposition: The drink perhaps will make you energy only to be unproductive, and not to do good things.  Part 2) Reception theory fact-sheet #218 1) Complete Activity 1 on page 2 of the factsheet. Choose a media text you have enjoyed and apply the sender-message-channel-receiver mod

  Technical codes: Camerawork/photography  - The photography focuses mainly on the subject's face, to reveal the importance of his speech, he is meant to be the role-model. Lighting - There isn't much light but there seems to be top-light , which is illuminating him from the top, highlighting his features, making him seem sort of intimidating.  Editing - The editing of the forensic police fingerprints in the background are suggestive of his criminal background, warning people of the consequences of this lifestyle.   Written or verbal codes: Language/words -  The choices of words are very motivational, and encourages the audience to better themselves,  this is aiming to deter and/or save people from this type of life. Symbolic or non-verbal codes: Mise-en-scene (CLAMPS) -  C: Snapback - Connecting back to hip-hop culture as a rapper.    Body language/facial expression - The facial expressions are very serious, connoting that this is a message not to be taken lightly. Colour

Part 1: English by Tarun Thind analysis 1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? The audience are misled to believe that they are "hoodlums", and delinquents because of their age, and appearance, which reinforces the negative stigma around young adults. 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? The end of the film emphasises that  de Saussure’s belief that signs are polysemic through:  The responses, attitudes and the interactions from the boys with the people around them.  This can be interpreted as both: 1.  Their inability to respond to others is viewed as disobedient, immature behaviour naturally associated with the youth. This means the  boys are displayed with typical, errant behaviours which are expected of adolescents e.g knife crime, fighting, drug handling etc 2. Their inability to respond draws ques