Assessment 2 learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Perfect Q1-3, 

EBI: Reference to wider media

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

1. The British flag (Union Jack) constructs a meaning of Great Britain, traditional power and the

monarchy. For some audiences, it will also offer connotations of Stormzy’s place as a British

cultural icon as it reflects the Union Jack stab-proof vest (designed by artist Banksy) that

Stormzy wore for his Glastonbury appearance in 2019.

2. Conglomerate ownership

3. It is regulated by Ofcom so therefore maintaining standards and providing audiences somewhere to complain or raise objections to content.

4. Two-step flow theory – audiences are more likely to respond to people rather than media

institutions so opinion leaders in the media are crucial in influencing opinion and audience

responses. Could still have damaging effect depending on political viewpoint or breadth of

influence e.g. influencers, celebrities or columnists who court controversy and deliberately

seek to offend (Andrew Tate etc.)

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.

8

4) Look at your answer for Question 2. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.

Yes

5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

Yes

6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media. 

Moreover, the idea of  'Moral Panic' is helpful in developing this argument. It suggests that people believe they are at threat by something/someone defined by the media. An interesting example is the 'Video game panic'; the media is responsible for the popularisation of these games as well as the panic itself being fuelled by media coverage. This demonstrates how the media is a vehicle for perpetuating fear in nations, even sometimes on a global scale. This unnecessary anxiety does not only create a panicked population but also takes away from major problems which need attention and creating a scapegoat, whilst ignoring that this is a by-product of a much bigger problem. Moreover, this can be applied back to Gerbner's theory, this fearful view of the world means that over time the way they interact with the world will change. Overall, this highlights the dangers of the media as it increases concern and unease at a large scale for an issue which most times blown out of proportion.