RUKIYA EXAM - HALSEY

  Theory questions and your opinion 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I can say that it does but to an extent because a lot children grow up to be anti-social especially when it comes to not knowing how to conduct themselves in public because of attachment to technology and not enough human interaction This was definitely more relevant during the pandemic. However, there are other factors in a persons life which are probably more significant in shaping what type of person they are. For example, family, school. This perhaps suggests that maybe it's the more personal/physical interactions with others which will affect a person the most. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. It is relevant in the digital age because we are exposed to...

  Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? This links to the HNM because it suggests that because games like COD normalise violence are injected with the idea that the world is just as violent as the game. Showing how the HNM tries to prove that people cannot separate the game world from the real world, reflecting those ideas into the real world. 2) How does coverage of the Talk Talk hacking case link to the hypodermic needle model? Why might someone  criticise  this front page?  It is implying that the boy is violent and disconnected from the world because of the games he plays, suggesting they directly influence his behaviour and ideas about the world. This could be criticised because it cannot be proven that his video games are what make him act the way he does. Two-step flow model 1) Summarise the two-step flow model. What is an opinion leader? ...

1) Type up your feedback in  full . WWW: Good first assessment Could have been a grade higher if not for Q2 being incomplete Brilliant start EBI: Q2: Needs to cover both texts More theory in Q3 2) Read the mark scheme for this assessment carefully. Identify at least  one  potential point that you missed out on for each question in the assessment. Q1: Excellent analysis of the product that is detailed and critically engages with the nuanced aspects of how narrative codes are used. Q2: Excellent knowledge and understanding of the influences of the social and cultural contexts on media products that is consistently supported by highly appropriate and effective reference to the set products (ONLY REALLY APPLIES TO III MANORS). Q3: Consistent highly appropriate use of subject specific terminology throughout. (ESPECIALLY SINCE I DID NOT REFER BACK TO THEORIES) 3) Read this exemplar response from a previous Year 12 (an A grade) - note this was a slightly diff...

  1) Media Factsheet 1) How is audience defined in the Fact sheet? The audience is the general term for all the individual people who consume a media product. 2) What does the info-graphic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes? There was a significant spike in those who watch online at 51%, and there were was a drop in physical press to 9%. This shows how Gen Z are consuming a drastically higher amount of online video content than before the outbreak.  3) How do media companies target and measure their audience in the digital age? Media producers use data which may be simple or complex to target their audience that is through choice of platform, scheduling or algorithm.  4) What did the NRS used to do and what does PAMCO do now?  The National Readership Survey was operational from 1956 to 2018 and was used to collect demographic information about the audiences of newspapers. PAMCO now collates information on traditional newspapers an...

As a group, Gurleen, Sandeep and me will be delving into 'Explorers' as part of our research into Young and Rubicam’s ' Psychographic groups' . ​ https://docs.google.com/presentation/d/1VoV7YZZ6n001dPe911n8tQHBvZoU9707Qy845_3o2FY/edit#slide=id.p

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Wallace and Gromit in the Curse of the Were-Rabbit (Parks and Box: 2005) Equilibrium: There is an annual large vegetable competition but rabbits are eating the vegetables. Wallace and Gromit start to try and catch them. Disequilibrium: They fill up the house with captive rabbits, Gromit tries to make a machine to solve the problem, but a giant animal attacks the vegetables, Wallace turned into a man dog. New equilibrium: Gromit battles to save Wallace, and everything is restored.  2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series. Write an analysis of the narrative markers that help establish setting, character and plot.   The setting and characters are both established through the clothing, and the badges that the characters wear. This not only reveals t...