RUKIYA EXAM - HALSEY

  Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Pan Am a show following flight attendants on an American airline and Beyoncé's 'Why don't you love me' music video 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Whilst they are reinforcing sexism through things like the male gaze, the aim is not to be sexist. Despite that there is still a need for feminism.  3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Patriarchy – An ideology that places men in a  dominant position over women. Nost...

  Everyday Sexism 1) Why did Laura Bates start the Everyday Sexism project? She realised that because of the amount of times that she had been sexually harassed in the span of a week this is a common occurrence. Not just for her but other women in her life too, so she set up this campaign to give women everywhere a forum to raise awareness and to fight this problem. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It proves that in the recent years that feminism is still needed, and that we are not in a post-feminist state because women still face discrimination, harassment and rape which means feminism still has not achieved its goal.  3) Why was new technology essential to the success of the Everyday Sexism project? It was the use of an internet which was able to further awareness, even allowing people internationally to find this message and spread it allowing not only national but global success....

  1) Why is representation an important concept in Media Studies? The word representation itself holds a clue to its importance. When we see a person, place, object or idea being represented in a media text, it has in some way been mediated by the very act of representation. A representation is a re-presentation (literally – to present work helps us to identify the way media products create ideological meaning. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? A photographer takes her picture. If  this is an official picture, Kate and the  royal team will have given considerable  thought to the outfit she is wearing,  the location of the image, her pose,  facial expressions etc. This  could help to create ideological meaning  as just one element of the overall  representation. 3) Summarise the section 'The how, who and why of media representation' in 50 words. • the expectations and needs o...