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Introduction to feminism: blog tasks

  Everyday Sexism 1) Why did Laura Bates start the Everyday Sexism project? She realised that because of the amount of times that she had been sexually harassed in the span of a week this is a common occurrence. Not just for her but other women in her life too, so she set up this campaign to give women everywhere a forum to raise awareness and to fight this problem. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It proves that in the recent years that feminism is still needed, and that we are not in a post-feminist state because women still face discrimination, harassment and rape which means feminism still has not achieved its goal.  3) Why was new technology essential to the success of the Everyday Sexism project? It was the use of an internet which was able to further awareness, even allowing people internationally to find this message and spread it allowing not only national but global success....
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Representation: blog tasks

  1) Why is representation an important concept in Media Studies? The word representation itself holds a clue to its importance. When we see a person, place, object or idea being represented in a media text, it has in some way been mediated by the very act of representation. A representation is a re-presentation (literally – to present work helps us to identify the way media products create ideological meaning. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? A photographer takes her picture. If  this is an official picture, Kate and the  royal team will have given considerable  thought to the outfit she is wearing,  the location of the image, her pose,  facial expressions etc. This  could help to create ideological meaning  as just one element of the overall  representation. 3) Summarise the section 'The how, who and why of media representation' in 50 words. • the expectations and needs o...
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MIGRAIN: Introduction to media index

  Introduction to Media - 10 questions Media consumption audit Semiotics: Blog tasks Language: Reading an image - media codes Reception theory - advert analysis and factsheet Genre: Factsheet questions and genre study questions Narrative: Factsheet questions Audience classification: Blog tasks October assessment learner response Audience theory 1 - Hypodermic needle/Two-step flow/U&G Audience theory 2 - The effects debate - Bandura, Cohen     Industries: Ownership and Control   Industries: Hesmondhalgh - The Cultural Industries   Industries: Public Service Broadcasting Industries: Regulation
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Media regulation: blog tasks

1) What is regulation and why do media industries need to be regulated? Systems of regulation are required to provide rules and regulations to ensure that organisations operate fairly. 2) What is OFCOM responsible for? They regulate broadcast media - TV and radio. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? Section 1: Protecting the Under-Eighteens Section 3: Crime Section 8: Privacy These are the most important to me because U18's are vulnerable online, criminal activity should be shut down, and people's rights to privacy monitored. 4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why?  The parents have the option to take their kid out of the room? Once they realised it was Wolverine they could have prevented their child from watching. But, the situation was slightly misleading so I understand why parents were ...
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Public service broadcasting: blog tasks

 Ofcom review of PSB in Britain 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience viewing habits continue to change rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?   Live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  It is trustworthy and provides news/programmes that show different aspects of UK life and culture. 4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it.  The average viewer now spending over an hour a day watching services like Netflix and YouTube. We still watch, on average, over three hours of live broadcast TV each day and over half of that is to the PSB channels....
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Cultural Industries: blog task

1) What does the term 'Cultural Industries' actually refer to? The term ‘cultural industry’ refers to the creation, production, and  distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Hesmondhalgh identifies that the societies in which the cultural  industries are highly profitable tend to be societies that support the  conditions where large companies, and their political allies, make  money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? Companies outdo each other to try and satisfy audience desires  for the shocking, profane or rebellious. There are also longstanding  social expectations about what art and entertainment should do, and challenging the various institutions of society is one of those  expectations. 4) Look at page 2 of the fact-sheet. What are the problems that ...
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Industries: Ownership and control blog tasks

Media conglomerate research 1) Type up your  research notes  from the lesson - what did you find out about your allocated media conglomerate?  ALPHABET Conglomerate ownership: Google, Youtube, Fitbit, Waze. Vertical/Horizontal integration:  Horizontal -   Google drive for cloud storage, Google docs for working with documents and spreadsheets, Google picture storage systems, music, software shops, book distribution, and on and on.   Vertical -  Google is almost completely vertically integrated. They have their own technology or own infrastructure pretty much every step of the way. Let's work from the client machine to the search results. The person searching can use a Google web browser, chrome. The client can be running on ChromeOS, a Google-owned operating system. Or, on android, a Google-owned mobile operating system. The client's network connection can travel through the Google gigabit end-user fiber, to and transit to a google data-center enti...
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