RUKIYA EXAM - HALSEY

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The  traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. Meanwhile the masculine ideals of absolute toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on men's emotions, need for advice, and the problems of masculinity. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Television programmes, pop songs, adverts, movies  and the internet all also provide numerous kinds of 'guidance' - not necessarily in the obvio...

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subjects are markedly ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Particularly in the production of domestic goods, such as washing  machines and convenience foods. It was presupposed that women would be purchasing such goods  for the household, thus advertising 'was calculated to focus attention on their domestic role,  reinforce home values and perpetuate the belief that success as a woman, wife and mother could be...

1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. It creates a narrative of neglect by placing the product as the princess and the audience as the heroes, creating a story-line where the audience can save it by purchasing and cherishing it. Todorov - character types. 2) What persuasive techniques are used by the Marmite advert? Slogan, repetition and emotional appeal.  3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? That ‘All publicity works on anxiety’ - because people want to be the best versions of themselves. 4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? We refer, either knowingly or subconsciously, to lifestyles represented to us (through the media or in real life) that we find attractive. We create a vision of ourselves living this idealised lifestyle, and then behave in ways th...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Perfect Q1-3,  EBI: Reference to wider media 2) Read  the mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. 1.  The British flag (Union Jack) constructs a meaning of Great Britain, traditional power and the monarchy. For some audiences, it will also offer connotations of Stormzy’s place as a British cultural icon as it reflects the Union Jack stab-proof vest (designed by artist Banksy) that Stormzy wore for his Glastonbury appearance in 2019. 2.  Conglomerate ownership 3. It is regulated by Ofcom so therefore maintaining standards and providing audiences somewhere to complain or raise objections to content. 4. Two-step flow theory – audiences are more likely to respond to people rather than media institutions so...

  Introduction to Media - 10 questions Media consumption audit Semiotics: Blog tasks Language: Reading an image - media codes Reception theory - advert analysis and factsheet Genre: Factsheet questions and genre study questions Narrative: Factsheet questions Audience classification: Blog tasks October assessment learner response Audience theory 1 - Hypodermic needle/Two-step flow/U&G Audience theory 2 - The effects debate - Bandura, Cohen     Industries: Ownership and Control   Industries: Hesmondhalgh - The Cultural Industries   Industries: Public Service Broadcasting Industries: Regulation Representation: blog tasks Introduction to feminism: blog tasks MIGRAIN: Feminist and gender theory Collective identity and representing ourselves: blog tasks Ideology: blog tasks

Part 1: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The Hunger Games represent a capitalistic society, revealing the divide and inequality of the rich and the poor. 2) What view of capitalist ideology is presented in the Hunger Games films? The people in the districts work, which only benefits the capital. Essentially, all their efforts go towards the capital which reap the rewards from the other peoples labour keeping them poor and controlling them. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? It suggests that the media is harmful and influences people because it is used as propaganda which keeps people in their place. 4) What ...