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Influencers and celebrity culture: blog tasks

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Ordinary users uploading their own content: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer-consumers). Content is published first and then filtered or judged later by audiences. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?   YouTube influencers encourage  the spread of US cultural references,  language and attitudes. This form of  globalisation implies a dominance of  Western cultural attitudes 3) How do influencers reinforce capitalist ideologies?   Their posts illustrate the commercialisation or commodi...

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