The Sims: Language and Representation
Language / Gameplay analysis - 1) What elements of gameplay are shown? The trailer shows creation and customisation of Sims. Building and decorating homes/neighbourhoods. Managing Sims’ lives and needs : “real life simulation”. There are progression and reward systems. 2) What audience is the trailer targeting? Casual, mobile gamers and more catered to women than men. 3) What audience pleasures are suggested by the trailer? Diversion: through escapism and a creative outlet. Personal identity: can create a world which captures your lifetsyle, or make that you’d like. Walkthrough - 1) How is the game constructed? Building your own character, house and town from scratch, in-game currency. 2) What audience is this game targeting? Casual mobile gamers, and the youth, and women 3) What audience pleasures does the game provide? You can complete fun activities like growing a garden, and exploring the neighbourhood - Diversion 4) How does the game encou...