RUKIYA EXAM - HALSEY

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Perfect Q1-3,  EBI: Reference to wider media 2) Read  the mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. 1.  The British flag (Union Jack) constructs a meaning of Great Britain, traditional power and the monarchy. For some audiences, it will also offer connotations of Stormzy’s place as a British cultural icon as it reflects the Union Jack stab-proof vest (designed by artist Banksy) that Stormzy wore for his Glastonbury appearance in 2019. 2.  Conglomerate ownership 3. It is regulated by Ofcom so therefore maintaining standards and providing audiences somewhere to complain or raise objections to content. 4. Two-step flow theory – audiences are more likely to respond to people rather than media institutions so...

  Introduction to Media - 10 questions Media consumption audit Semiotics: Blog tasks Language: Reading an image - media codes Reception theory - advert analysis and factsheet Genre: Factsheet questions and genre study questions Narrative: Factsheet questions Audience classification: Blog tasks October assessment learner response Audience theory 1 - Hypodermic needle/Two-step flow/U&G Audience theory 2 - The effects debate - Bandura, Cohen     Industries: Ownership and Control   Industries: Hesmondhalgh - The Cultural Industries   Industries: Public Service Broadcasting Industries: Regulation Representation: blog tasks Introduction to feminism: blog tasks MIGRAIN: Feminist and gender theory Collective identity and representing ourselves: blog tasks Ideology: blog tasks

Part 1: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The Hunger Games represent a capitalistic society, revealing the divide and inequality of the rich and the poor. 2) What view of capitalist ideology is presented in the Hunger Games films? The people in the districts work, which only benefits the capital. Essentially, all their efforts go towards the capital which reap the rewards from the other peoples labour keeping them poor and controlling them. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? It suggests that the media is harmful and influences people because it is used as propaganda which keeps people in their place. 4) What ...

  Task 1: Media Magazine article Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Fashion, make-up, hairstyles are all used to construct an image of us, that we want to be seen as. Our identity would have been based  around aspects of our lives that were constructed outside of our selves; class, religion, gender and the predetermined roles. During the second  half of the 20th century, people began defining themselves as individuals, and so wanted to express their ‘difference’ and ‘uniqueness’ they were empowered by being encouraged to ‘be themselves’.  Advertising and marketing was persuading people to consider what they wanted – a radically different way of thinking. Consumer goods were about creating and then satisfying desires. 70/80s -  Advertisers sell the personality rather than the product, so that people will choose products that match their own self- image...

  Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Pan Am a show following flight attendants on an American airline and Beyoncé's 'Why don't you love me' music video 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Whilst they are reinforcing sexism through things like the male gaze, the aim is not to be sexist. Despite that there is still a need for feminism.  3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Patriarchy – An ideology that places men in a  dominant position over women. Nost...

  Everyday Sexism 1) Why did Laura Bates start the Everyday Sexism project? She realised that because of the amount of times that she had been sexually harassed in the span of a week this is a common occurrence. Not just for her but other women in her life too, so she set up this campaign to give women everywhere a forum to raise awareness and to fight this problem. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It proves that in the recent years that feminism is still needed, and that we are not in a post-feminist state because women still face discrimination, harassment and rape which means feminism still has not achieved its goal.  3) Why was new technology essential to the success of the Everyday Sexism project? It was the use of an internet which was able to further awareness, even allowing people internationally to find this message and spread it allowing not only national but global success....